Monday, August 16, 2010

5 Successful Location Campaigns -- and 5 Big Losers

For the last several months, big brands have been consistently unveiling special offers on location-based services like Foursquare, Gowalla, Loopt, Booyah, and others. We’ve seen percentage-based discounts on purchases, dollars off, restaurant loss-leaders like appetizers and drinks, and sometimes even free meals.
After poring over as many offers as we could find, ClickZ News has determined that some brands are clearly sticking their necks out farther than others in the still emerging geo-social marketing arena. Below are the five best and five worst campaign deals we discovered in an admittedly unscientific research project. Our lists were judged based on a simple standard: estimated monetary value of the offers, and how few check-ins they require.


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