Monday, May 3, 2010

What's Wrong in The Wild West

Something is not right in the Wild, Wild West. PPM has not been kind to Country
radio in a significant amount of markets in the West. San Diego, Phoenix, Los
Angeles, San Francisco, Sacramento, to name a few. Is Country getting hammered
in both diaries and meter from a lack of participation by listeners due to a fragmenting
life group, due to musical appeal disconnections, ethnic listening practices or more
appeal to Top-40 and AC formats?

We have high hopes than when the meter goes on line in Fresno, Tucson and
Albuquerque, we will see a wave of listening spikes from the paper to the meter.
Fresno, between two stations in the diary has a 4.7 share 12+. When Tucson
goes on line with pre-currencies, will we see KIIM with double digits numbers?

The disconnect continues with listeners not participating in the product.

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