We're starting to see a paradigm shift on Madison Avenue as big agencies expect to lay off hundreds of employees and smaller, digital agencies begin to bulk up. Major advertisers are beginning to select smaller, digital shops as their agency of record. While traditional media is still strong in 2010, a recent article in ADVERTISING AGE suggests that by 2015, creative directors at major agencies will be replaced by content producers and the like. What does this mean for radio? Start planning, now. I can't claim to predict the future, and the digital revolution is in its infancy (where radio was in 1912 and TV was in 1950), we just know that it will be the next big media. But, radio has a major advantage over other media--it can be a major driver to Web sites. Think about that as your clients begin to develop their digital strategy.