Saturday, March 27, 2010
FROM THE JAYE ALBRIGHT BREAKFAST BLOG
Trust The Listener
I have been recommending "
" techniques as a part of launches and repositioning ever since I first heard
and the entire
Lincoln Financial Media (Jefferson-Pilot at the time) team
use listener input eight years ago to very believably remake
, San Diego
, into FM94/9
, committing to its audience that "
It's All About The Music
" and ultimately
stand out from the five rock stations
in the market at the time.
Listeners always respond when asked to help improve their
favorite radio station. And, other folks hear the buzz and check it out.
So, it's going to be most interesting to watch and see what happens next in
Albright and O'Malley
Tuesday, March 23, 2010
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