Country Music Chat: Jay Noble is SATURDAY'S FTC

Toss the consultants!

38 minutes ago

Liz Wilde

I miss having my hot open mic in FM talk (mornings MMS included)...Seems PDs these days don't know just how boring the IPOD is yet...So here I sit..

38 minutes ago

Jay R Gonzalez

I say it's not accurate because if a listener hops into someone else's car or is at a business and she's a P1 for a top 40 station, and the person in the car is listening to Country, she can't control that..or any other format for that matter...and if she's in that store or car for an hour...there goes your P1 data...booooo @ PPM!

38 minutes ago

Jay Noble

Rob. I sincerely believe you can have compelling content on a music station... And it isn't liner cards. It's real personalities that are passionate about what they're doing... Dare I say it., entertainers!

36 minutes ago

Corporations and their minions in management would serve the station's greater good if they would take two steps out of the program directors office and allow the creative sparklers they hired to do what they know how to do.

32 minutes ago

Liz Wilde

The methodology of PPM is flawed..I say bring back Birch...Call thousands of people in a fair demographic cross section sample, and bammo, realistic results! But Arbitron, like the mob, snuffed them out...

30 minutes ago

to Rodney...PPM is Personal People Meter...a signal sending device that Arbitron uses to figure out who is listening to what. It replaces the infamous, irregular, inconsistent diaries. Programing from the results of those sucked too.

29 minutes ago

Rick Peters Pestrichelli

Radio is without a doubt the most intimate of listening settings. Usually one on one in a car or a few at max. Yet, misguided programming execs all over this country have decided that people don't want human interaction. Stupid! Some of us do get it. BTW, hearing ain't listening, and PPM hears radio, but can't discern between that and listening. Listening is what drives perception and action for our
Advertisers.

29 minutes ago

Liz Wilde

I completely agree, Janel...methodolgy, again, flawed!!!!!

29 minutes ago

Jay Noble

Brian, it's not the consultants, it's the majority of radio management that came out of sales. It's the old "well I'm giving y ou th product to sell Vs. The well if I didn't sell it you wouldn't eat" mentality and right now with PPM the sales side is winning. It's way past the time that sales & programming figured out they're on the same team.

8 minutes ago

The insecurity of the corporations and their management teams to know exactly what good radio actually is...is at the root of the problem. When I began my radio career, over 30 years ago, the programming was based on what they believed "excellent content" was with a nod to requirements by the FCC and what was most commercially viable in their ...See More

4 minutes ago

Chuck Geiger

HTTP://FULLTHROTTLECOUNTRY.COM this discussion is posted there because it rocks

4 hours ago ·

Sorry, Jay. You know I respect the hell out of you when it comes to all things radio. However, the stupid ass consultants enable the sales mentality of which you speak because they're all about making THEIR money. I've seen it up close and personal.

4 hours ago

Give the OBJECTIVE programming power back to the creative PD's!

4 hours ago

I've been a consultant. Remember...If you can't solve a problem there's money to be made by perpetuating it.

4 hours ago

There needs to be a balance. PPM is showing great loyalty to a lot of great talent - but at the same time - there are listeners who like music intensive formats. We can't have every station be personality driven or be a jukebox. Balance seems to be the right way to go.

4 hours ago

Commercial inventories must be managed, an air staff must be lead.

4 hours ago

Radio is simple...Get listeners, sell advertising and keep the expenses down. Follow those basic principles (in order) and it's easy.

4 hours ago

I don't have all of the answers, but Bog, I think you're comment is excellent. Anthonty and Janel...couldn't agree with both of you more.

4 hours ago

Sorry, that should have been Bob, not Bog! Promise...I'm not doing anything more than Beam on the rocks this evening.

4 hours ago

I do consulting Brian - we're all not bad. We've had situations where it was better to be music driven for competitive reasons. If you have stellar talent, they are more than worth the investment. Some talent (because of diary recall) overperformed. In PPM, listeners have to actually listen. But I could give you tons of great talent that have seen solid PPM results and are the cornerstones of their stations.

4 hours ago

I love PPM because it levels the playing field. The diary is all about voting, recall, and whatever station could spend the most. In PPM, it brings you to a much higher level. We are watching dramatic ratings transition. There are several formats that got passion votes that didn't have real TSL.

4 hours ago

Joel Grey

Corporate guys were taking the personality out of radio way before the PPM.

4 hours ago

Anthony...you're right. It's wrong of me to make a blanket statement. The majority of consultants would have been a better choice of words. Apologies.

4 hours ago

Brian - also some talent literally can almost destroy a station. As many votes as Steve Dahl got - and as talented as he is, he wasn't right for JACK/Chicago. Once they went to music, their overall numbers went up. Does that mean Dahl couldn't work on the right station? No... it's all about putting the right people in the right place to succeed.

4 hours ago

Actually, if some of you want to blame someone for the purging of personalities - it's many talent agents. They don't understand that radio has seen dramatic drops in revenue and can't afford the expensive prices some talent has been paid. It's about both sides working together to create a win-win.

4 hours ago

Please...people who have an "emotional" connection to their I-pod need a check up from the neck up. Sirius XM and internet radio cannot connect on an emotional level with listeners. Local radio can. But they have commercials. You'd better have a strong emotional connection with people who listen to you or your product life-cycle is on a death spiral.

4 hours ago

Bob is 100% right. Being local and reaching your community is important. Even a jockless station like JACK-FM can have personality and be relevant locally. Radio can win by serving the community - bottom line. No I-POD, Internet radio station, or satellite station can be that.

4 hours ago

All we need is people in the radio ownership business who view radio as a profitable local business and not a real estate transanction.

3 hours ago

Valerie Martin

you said it Jay...WELL IF ANYONE NEEDS PERSONALITY ON THAT RADIO I AND MY CO-HOST ARE LOOKING FORF WORK...AND WE ARE WILLING TO RELOCATE...

3 hours ago

Charlie Kendall

You can take what Rick Peters said and write it in STONE! Brilliant!

2 hours ago

Rick has a lot of good points but I don't want to have my work judged by a vote. We've studied dozens of stations that were getting votes in the diary that weren't really enjoying that sort of listening and vice versa. The diary was also easier to manipulate with marketing and contesting. I equate PPM vs. diary like playoff vs. BCS. The diary system was good in its time, but it's time for reality.

about an hour ago

Charlie Kendall

What are you talking about? It's ALL about getting votes. If the radio is on, that is a "vote". How we measure it is one part of the equation. What we need is a system that factors "passion". If we follow PT Barnum's directives and people show up and buy tickets night after night, it's because it's a good show. The major "value" of ratings is...See More

about an hour ago

The problem we have Charlie is that people were voting for stations they weren't listening to. They were writing down what they thought they heard. By the way, I agree with you about the radio being on is a vote. We've studied from 33 markets and there are some stations that people would right down because it was top of mind and it had a brand - ...See More

about an hour ago

Charlie Kendall

Hey, I was hypoing ratings before you were born. Of course the diary is flawed. It's that the PPM is just as flawed in a different way. There simply must be an algorithm that puts the "human" factor back in which allows us to serve our advertisers and keep these stations on the air. We also need a better measurement of the quality of the content.

about an hour ago