According to a new eMarketer report over 47% of online boomers maintain a profile on at least one social network! Finding new and old personal connections is the main attraction. This includes family, friends and co-workers.
Facebook is the clear choice for Boomers at 73%. Surprizingly MySpace still hangs on at 40% and a nominal 13% for LinkedIn.
Boomers are experimenting with other social media platforms including Twitter, blogs and review sites; but they're not adopting them with as much enthusiasm. A surprising 49% of Boomers indicated that an online review or product recommendation purchase decision was influenced by some form of Social Media including a website blog, Facebook, Twitter or MySpace Page.
You can find Boomers very at ease online, however they are still passionate about their offline relationships. For most boomers, being in constant contact to maintain a personal connection will not be dictated by web 2.0. According to the survey, “Marketers should not expect boomers to become "fans" or "friends" unless they are passionate about a product or service. However, Boomers who do sign on should be nurtured-they are vocal about their positive and negative experiences.
On a side note, BEGINNING next Monday check out http://www.socialmediology.com/ a daily blog to aid media professionals in the use of today and tomorrow's social media tools....this is a collaborative effort brought to you by FingerCandyMedia.com's Jessica Northey and IntensityMedia.net's Kevin Mason.
Jessica is the Social Media Editor for Full Throttle Country-Country Radio's full-service interactive idea sharing and new media on-line service. She has over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality. She is an Entrepreneur who owns MediaJess.com servicing all website needs including domain names, hosting, SSL Certificates etc. She specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy Media provides social and new media optimization planning for businesses, brands and individuals.
FOR MORE INFORMATION OR TO SET UP A CONSULTATION YOU CAN CONTACT JESSICA NORTHEY at firstname.lastname@example.org
Even if you are starting from scratch or have already created Twitter, Facebook, a Blog or any Social Media Platform accounts, we can work with you to design a comprehensive system with synergy and content that provides an interactive experience for your audience. There is not a "One-Size-Fits-All" answer and prices vary per individual project!