Friday, January 22, 2010

Don't Get Lucky-Get Results! 21 Ways To Get the Most From Twitter Jessica Northey

I write about Twitter a lot because next to MySpace it is one of the easiest platforms to use in order to grow your Social Media Network. Facebook, LinkedIn, your Blog are limited to the people you bring to them, so it can be difficult to grow outside your existing network. Twitter is also a great tool to increase traffic to your other Social Media Platforms including your Blog, YouTube, Facebook Fan Page, MySpace or even LinkedIn.  I have clients who report increases of website traffic up to 5000% through Twitter efforts.

Currently I have close to 40,000 followers on Twitter.  I still try different stuff on my account all the time and experiment to see what works.  RSS feeds, quotes, great articles, Re-Tweets, strategically following people who follow people I think I have things in common with to increase the potential for them following me back, as well as helpful Twitter Applications. 

During the process I am also developing my own Socialality…Socialality is different for everyone and just like your ‘Personality,’ your Socialality should reflect your brands unique attributes including behavioral, temperamental, emotional and mental that give you character. 
If you focus on your message and target people you share common ground, you WILL get results with Social Media! 

Here are some of the ways you can get the most out of Twitter: 
1.) First define your goals and manage your own Social Media expectations!
2.) Use a great photo of you that is engaging and shows your personality, this will be your benchmark for success.
3.) Only use your logo if you have a personal AND a company profile.
4.) List a website, blog, MySpace or url link (test that it works) to a place where followers can get more information about you.
5.)  Make sure that “Protect My Updates” is NOT checked!
6.) You need a great bio that includes keywords that are strategic to the market you are trying to grow you/your brand too.
7.) Re-Tweet and Re-Tweet again, this is a great way to validate others. It shows that you are listening and care about what they are saying! Also be sincere…Re-Tweet things you care about.
8.) Use the Twitter Search tool ( to find subjects, keywords, trending topics that are important to you and follow the people who are talking about them.
9.) Use anything but the default Twitter Avatar and Background.  Nothing says, ‘I don’t care’ MORE than the default Twitter Bird Avatar or default Blue Cloud Background.
10.) Promote Twitter on your other Social Media Networks and vice versa.  This is also GREAT for SEO-Search Engine Optimization.)
11.) Consistently talk about your Social Media Participation when you are out in public.
12.) Download a Twitter Application into your phone making it as easy as texting.
13.) You really DO NOT need an automatic Direct Message.  It can come off as insincere and most people are put off by them.
14.) Thank EVERYONE who Re-tweets you and reply back to EVERYONE who @replies to you.
15.) No one cares what you had for breakfast or the last time you made a bowel movement! There is such a thing as TMI!
16.) Try to make Social Media useful for your Followers by providing information and tips that benefit THEM!.
17.) Twitter is GLOBAL and PUBLIC. Everyone who follows you can see what you are saying.  That means if you are Twittering you will want to make sure you use the same public relations rules you use for yourself or your company.
18.) Use Twitter to have discussions with your followers. You can ask them for feedback and see what they want!
19.) Download Tweetdeck, Seismic or Twitterific for a better understanding of how to use Twitter to its full potential.
20.) Try to spend at least a half an hour a day on Twitter.
21.) Try to spend only a half an hour a day on Twitter!

Jessica is the Social Media Editor for Full Throttle Country-Country Radio's newest full-service and free interactive idea sharing and new media on-line service. She has over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality.  She is an Entrepreneur who owns servicing all website needs including domain names, hosting, SSL Certificates etc. She specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy Media provides social and new media optimization planning for businesses, brands and individuals. 


Even if you are starting from scratch or have already created Twitter, Facebook, a Blog or any Social Media Platform accounts, we can work with you to design a comprehensive system with synergy and content that provides an interactive experience for your audience. There is not a "One-Size-Fits-All" answer and prices vary per individual project!


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