Monday, December 21, 2009

5 Tools To Tame Social Media

from Jessica Northey
I am sure a lot of you are using tools that simplify the Social Media process.  As you well know Social Media is meant to make business easier.  It should and will give you direct insight to your listener’s minds.  Here are a few great “FREE” tools available to help make it easier for you to tame this wild beast called “Social Media”.  Happy Holidays and I hope these tools help you optimize your Social Media Goals!

1.   Google Alerts

You should be paying attention to what people are saying about you or your brand. Set up a Google Alert email updates.  You will receive all of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some other great uses of Google Alerts include:
  • monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams

2.  Tweet Deck

If you are not using TweetDeck yet do yourself a favor and sign up. TweetDeck is a desktop based program that helps you manage, Twitter, Facebook, MySpace and LinkedIn all from one place. You can quickly send an announcement to all platforms and stay up to the minute with Tweets, posts and messages.  It even lets you use multiple Twitter Accounts and Facebook Fan Pages.
3. is a FREE URL shortener service that translates long URLs into abbreviated alternatives and provides analytics to see how many people are clicking your links. URL shortening services are based on URL redirection. Short URLs are preferable for a number of reasons. Longer ones are often broken in email messages, for example, and may not work reliably. Furthermore, for some types of communications, such as text messaging and posting to Micro Blogging Sites like Twitter, the number of characters permitted per post is limited so including a long URL would leave no room for a message to accompany it.
Unlike early URL shorteners, offers statistical tools to track the popularity of the shortened links. I use this to see what posts people are clicking on.

4.  Twuffer is a FREE service that allows the Twitter user to compose a list of future tweets, and schedule their release.
You can use jokes, quotes, sayings, tips you have created, links to photos, videos, websites or blogs.  You can also set reminder tweets for customer service, Birthday announcements or product availability!

5.  Twitter Karma 

One of the biggest complaints I hear from people using Twitter and trying to grow their following is when they get stuck following 2001 people. This is part of the Twitter Terms of Service.
Once you have followed 2000 people, limits are based on the number of people who are following you. Follow limits cannot be lifted by Twitter, and everyone is subject to follow limits, even high profile and API accounts.
Twitter is really vague on this part but best I can tell, is that you can follow 10% above how many people follow you.
Newer accounts can't follow more than 2000 people until follower count gets up to about 1850. So, if you have 2000 followers, you can follow 2200 people. This is why to grow your account you need to continuously unfollow the people that are not following you back.
Great results and it happens to be free but they accept donations!
Social Media gives you FREE access to promote you/your business.  With a little effort you can achieve respectable reach and unprecedented frequency!

Jessica is the Social Media Editor for Full Throttle Country-Country Radio's newest full-service and free interactive idea sharing and new media on-line service. She has over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality.  She is an Entrepreneur who owns servicing all website needs including domain names, hosting, SSL Certificates etc. She specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy Media provides Social and New Media optimization planning for businesses, brands and individuals.


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