Friday, September 11, 2009


Social media marketing can be great for your company or brand, giving you a look at what people say about you and to you. It’s a great mechanism that can do wonderful things…. it is important to remember it’s a new world with new rules – and be very clear what your goals are before you jump in. 1. Set Goals - What do you want Social Media to do for you? Are you trying to brand, get more customers, interact with current customers, build relationships, drive traffic to a website, use for personal communication with friends? 2. Strategy – Which Social Media Platforms work best for you? Here’s how I view social media: LinkedIn: Who I am. Facebook: Who I used to be. MySpace: Who I want to be. Blogging: What’s going on in my world. Twitter: What I am doing right now. What will determine the tools to use from the above question to support your strategy and do they align with your overall marketing messages? What content should you post? Will it entertain, inform, give a benefit to users, build relationship through personal contact ie RT’s, answering DM’s and @replys? Some audiences are very comfortable reading blogs but not using Facebook or MySpace, others are more likely to want the convenience of microblogs like Twitter. The million dollar question is now: How can you help people have a relationship with your brand through blogs, texts, messages, posts etc? 3. Goal Measurement - How will you measure whether you have met or are meeting your goals? My personal goal is to get 10K followers to drive traffic to my website and continue to educate myself and others by posting great articles on Social Media and entertain with funny quotes here and there. Currently I have 7200+ followers on Twitter and almost 5000 on Facebook. So I am meeting my goals, the entertain is subject to interpretation ;) 4. Analytics – What programs will I use to see if I am meeting my own goals? There are great analytical programs for Twitter and Facebook. You can find out your ranking in a geographic area. Ranking based on the hashtags you chose. Quality of your tweets by finding out which ones won or lost follower How many people read your specific posts and what their geographic location is. 5. Promotion – What tools will you use to increase/get traffic to your social media platforms? You can look at what at your competition is doing first and then brainstorm with your marketing team for ideas to promote your participation. What is your SEO plan and maintenance to ensure our social media program continues to be optimized for search engines? Jessica is the Social Media Editor for Full Throttle Country- an interactive idea sharing and new media on-line service for Country Music Radio Programming. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy is a Social and New Media Design Firm. Visit 559-349-5933

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