Saturday, August 1, 2009


Now is the time to jump on BACK TO SCHOOL promotions. We target moms 25-44, we need to talk to the life group about what's important in their lives. The economic pressures of shopping in a multiple child household will take a bite of the budget this shopping season. Maybe you can work with the sales manager and develop BACK TO SCHOOL BUCKS. Coupons you can use or bargain bucks to chain stores or local retailers. Social networking and the web would work great for this. Morning shows can get on the bargain hunt for their listeners, finding retailers with the best buys for back to school shopping. At KHGE we traded with a local retailer two Summers ago and gave out $500 gift cards via the web. Huge response. Remember too, some school districts have cut funding all together for school supplies and a drive to collect school supplies is a great plan too.

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