Monday, May 23, 2011

We don't need no life rafts!

Radio Posts 3% Revenue Gain In Q1 For 5th
Consecutive Quarter Of Growth

The radio industry recorded its fifth consecutive quarter of revenue growth with a 3% overall increase in the first quarter of 2011. According to the Radio Advertising Bureau, radio stations saw strong performances in digital [+21%], aff-air [+9], and such key spot categories as automotive [+27%], insurance [+20%], and beverages [+32%]. ""The consistent ad spending increases from advertisers in radio's top five categories are significant," RAB President/CEO Jeff Haley said in a statement. "This growth, indicative of confidence in radio's platforms, is echoed across multiple categories and leading marketers like communications giant AT&T, quick-service restaurant leader McDonalds, and supermarket titan Safeway. [Plus], the double-digit gain in radio's digital sector reflects advertisers' growing interest in tapping the power of exciting interactive capabilities in providing a return path to enhance product and brand promotion, and increase sales." [Full story: Radio Advertising Bureau]

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