San Francisco has deep redneck pockets in The South Bay, Hayward (East Bay), Contra Costa County, Concord and Walnut Creek. Programmers act like it's New York and the only country P-1's are in Long Island. Big mistake. They also take on a white wine and cheese approach to CMR in San Francisco. They will not become a flame-throwing Country Music Radio station and the brands never grow. Mahalick had his battles with Entercom and still put on a smokin' product that won. Mike Krinik's hand were tied. The management and promotions functions at that group were very conservative and Entercom held most of the managers over from Bonneville and they were not very progressive and open in their thinking process.
Add to that Entercom corporate monkeying with the process at every turn. Are we Country one week, no we're not the next, whoops back to Country. They began cutting the soul out of that station with afternoon, nights and midday talents being eliminated and then mornings with a syndicated show. It was just a matter of time before you drive into a tree and the cops come filling out paperwork. Mike Krinik and Scott Mahalick were two of the most passionate radio programmers I've had the pleasure to know. This was the little engine that could, almost did and then rolled back down the hill.