Yesterday was my first day at the Springfield Nuclear Power Plant, just kidding, Homer says: "But it's my first day Mr. Burns" when he had been there seven years. I started as the internal marketing coordinator at Unique Orthodontics I never knew how hard it is to match and mate all of the social media ecosystems together. I created the Twitter account, Linkedin, Foursquare and Hootsuite as the dashboard to run everything. Then the frustrating part, the difference between a Facebook (use to be called fan page) now business or "like" page and a personal or "friends" page.
I love the content and don't mind contributing on a creative, right-brain kind of platform. but the process of getting all these systems to hand shake is nuts. More to come from the trenches. Oh and I only called the maven of social media, Jessica Northey twice. Now I know why radio doesn't embrace digital media the way it should, this isn't the easiest platform to coordinate, but once you roll up your sleeves and get crackin' - It rocks!