Monday, February 14, 2011

Happy Valentines Day From FTC - On the road

In Las Vegas for our 35th anniversary after a weekend in San Diego. Country Music Radio sounds real good in The West. Tip to KCYE (The Coyote) Las Vegas, we were strolling along Fremont Street at around 5a and they were setting up for a Valentine's Day remote broadcast. Banners everywhere, tent and van all looking sharp and about 5 people working on the set-up. Then went to get in our car and it was gone. Towed from the parking lot - $300 bucks to the towing company later and we were headed back across town to Sam's Town. Non traditional revenue :)

KCYE is pretty 90's and 2000 based and sounds more mainstream than KWNR. I've learned a few points from listening to XM - The Top-40 channel uses pop culture news, movie rentals, song downloads and other entertainment topicals during the normal programming. XM's Classic Rewind channel has a promo running honoring the inductees in the Rock and Roll Hall of Fame. We could do the same thing for The ACM's and CMA's. The entertainment topicals could be done by the morning show and used throughout the day on CMR's.

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