Check a calender it's 2011, this kind of radio has no place in a struggling media that is trying make a connection every time we crack the microphone. Program directors and managers are at the root of the problem. If they can't lead the horse to water and make him drink - There is a disconnect there as well. Work with the morning show to develop the all important audience relations. Read the Tracy Johnson books on morning radio, there is a step by step lesson plan on making this work. If they want to do it, if they are comfortable chuckling with the co-host, talking about golfing and Brad Paisley, then move on.