Rob Balon of Austin, TX a researcher who made the early connections between brand awareness and Arbitron reporting said we need to build a brand that becomes recognized by reported listeners. They have to remember who you are. Same is true with PPM today, to listen in the first place, they have to know who you are and what you represent.
From Rob's Benchmark Research web site: "
The key points to be famous for:
ENGAGEMENT WITH AUDIENCE
KEEN USE OF SOCIAL MEDIA
I included marketing in areas you can be famous for. Jacor use to be famous for their creative rock marketing with outdoor messages using pop culture icons. If your marketing is creative you will be known and famous for it. In some research studies, stations are known for their marketing, even though it's been a while since they did any or haven't done any at all. It's the perception of the respondent that is created with brand building. Omitted is contesting, stations use to be famous for big money contests and we all know where that is today!