Not one programmer mentioned anything about programming their stations, it seems to be all about artists, music, labels and chart movement. It occurs to me they have the title of program director, they should be doing that. It's not so music based in other formats like it is with Country. Programmers think they have some kind of vested interest in developing and executing Nashville's music marketing plan.
I would think that this day in age, you would mean more to the company you work for, if you were locked in solid with only the meaningful programming directives and concepts of your station. Music Ego Development is the new buzzword for music-oriented Country Music Radio programmers. But, they will always say: "You need to be with the people and what they are into" i.e. going to concerts. The life group is not about concerts, music, new releases, CMT, Nashville and other interests that some programmers think are so important.
FULL THROTTLE COUNTRY