During winter weather warnings from The National Weather Service we installed WEATHER CENTER ALERTS, very official sounding intros with beeps and tones then a long bed. The talent would read the list in alphabetical order, no matter how long it took. Lazy talent now probably say go to the web site. At the end, we up-dated road and traffic conditions and the current forecast and hit a recorded close: COUNT ON THE CAT COUNTRY 96 WEATHER CENTER ALERTS TO KEEP IN YOU IN THE KNOW WHEN IT COMES TO LEHIGH VALLEY STOPPING SNOW.
In one year we took the image away from the competitor. And the station blew up, because we turned the mirror towards the community and the audience.