Halloween is now the official start of the holiday season. How can we corner AC as the holiday’s music favorite? We will never play as broad a holiday music mix as AC, but there are some tricks you can use to bolster your holiday image.
1.) Community leaders, local celebrities, artists, listeners, air staff and military holiday greetings.
2.) Non format songs: i.e. BOB AND DOUG, CHEECH AND CHONG, TRANS-SIBERIAN ORCEHSTRA.
3.) Non-stop holiday music from 7p-Mid called CHRISTMAS WRAPPING - "Country Holiday favorites to wrap presents too." Boost 7p-Mid 25-54 during Nov-Dec.
4.) Begin recording church choirs and concerts to use a part of Christmas programming closer to Dec. 25th KYNG did this in Dallas in the 90's and it was awesome.
5.) 12 Days of Cat/Wolf/Kicks Country Christmas with a holiday songs from Kenny Chesney, Martina McBride, George Strait and Rascal Flatts featured at work 9a-5p. Contest tie-in too. Could be the Country cash song of the day, 12 Days Prize Packs, etc.
6.) Military greetings from Air Force for your area, contact Jay Turner at KSNI Santa Maria for the FTP site for these and your area.
7.) Brand the station and the season: THE CHRISTMAS CAT, MERRY-KISSMAS, A WONDERFUL WOLF WONDERLAND, KICKS CHRISTMAS.
8.) Only play Christmas powers - Talk to you consultant or MEDIABASE for the list. Only use secondary songs on Christmas Eve and Christmas Day.
9.) Morning show should be playing in afternoon drive with holiday music on Christmas Eve. Talking about what Christmas was like when they were kids and now with their kids.
10.) All breaks getting close to Christmas should have holiday music beds. Vince Guaraldi, Manheim Steamroller, etc.
11.) On Christmas Eve at 8p, 9p, 10p and 11p - Do a SANTA WATCH FROM THE WOLF. Morning show tracks Santa via the WOLRD WIDE WOLF tracking system in the North Pole. Give up-dates on Santa's progress from the North Pole to your market.
12.) On Christmas - Shift to New Years Eve imaging - Year In Your Ear 2009 Countdown and party music to raise the barn on NYE. Details soon on that.
12 Days of Christmas and 12 ideas to get your sound ready for the holidays.