Thursday, July 22, 2010

Eliminate the word "No"

I hear from so many people that programmers and talent try to emboss their stations on the streets, at events, in the community and they are being told no by promotions/marketing people. Opinionated marginal management who are members of what Ken Anderson (KBWF Mornings) and I call Anti-Productive World.

They don't want to spend the time and resources, which I agree are
limited to zero these days. But "no". That's pretty blunt and really
not a part of a winning station's vocabulary. Step back and find
another way to accomplish what you want. If a door is locked, go
through the window. "I've been in this business long enough to know
you can loose the battle and still win the war". Barry Champlain -
Talk Radio. Wow does that apply to losing some and winning the big
one. Find a give and take, a way to make it work with all of the
departments you come in daily contact with.

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