Today in Japan, more people are using their smart phones for Internet searches than their laptops or desktop computers. In less than ten years, it's predicted that here in the United States, we'll behave the same way. Soon, everyone (my father excluded) will have a smart phone and will be consuming media differently. If you are the proud owner of an iPhone, Android, and the newest BlackBerries, you're keenly aware that it's not enough to have a great Web site anymore. It's all about the App, baby! Has your Country station developed an App yet? Can you listeners access your content through their mobile device? Can they push one button and instantly be connected to your request line or send your morning show a text? Can they submit a photo wearing station logo all around the world, with the tap of one button? Do you have a two-way conversation going with your audience?
Sure an App is a wonderful way to raise revenue via advertising, but it's also a way to keep your brand relevant among younger demos (and soon to be older demos). As clients look for ways to also reach the next generation of consumers, having attractive mobile platforms for content makes your station quite attractive--and innovative. I'd love to see Country radio lead this charge.