But, radio has its competitive advantage over other media, like television. See, we’re not out of the woods with the recession—far from it, in fact. While Wall Street is posting record profits, Main Street is still sorting everything out. Many small and mid-sized businesses are still not marketing the way they used to—but they still need to market—just with less.
Radio is the perfect media in this instance. Compared to television, production costs are low and frequency is more affordable. Radio has its competitive advantage for 2010.
Recession, what recession?
Bob Knight is Executive Vice President of Harrison Edwards PR & Media in New York, and oversees the company’s advertising, media buying, and digital divisions. He can be reached at bknight@harrison-edwardspr.com or via Twitter www.twitter.com/BobKnightAdMan
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