My own personal opinion: We never gave them what they ask for. AE's hated remotes for several reasons.
- They had to give up a Saturday morning.
- They made no money off the remote.
Another problem, we never knew the real reason for the remote until we got there - Had we known the local high school was putting on a car show, the student's mom cooked up free hot dogs and there was a $500.00 prize for the winning car. We never knew about this and it was never pre-promoted. This is managements fault for not making the AE's find out everything they could about the remote from the client. I have done these remotes and I ask "Why didn't we know about the car show". The AE usually responds with "This was through an agency and the manager didn't tell the agency rep." OK, these are out of our hands. Sales shot themselves in the foot with this.
Now onto how we screwed it up - The most inane breaks ever. The jock on the air say: "We are gonna be checkin in with Chuck Geiger at Bowles Dodge next, he's got great deals and free hot dogs." Ouch - It's like a bad news anchor tossing to a reporter in the field and the story sucks. Stop the hokey cross plugs and just let the event happen in a natural way. Then comes something I would never say - "Come on down and say hi". The client is paying the radio station for this dribble. We have a beat up table with stains on the table cloth, broken, ugly equipment and we are talking on the air on a cell phone.
We did some of this to ourselves. This day in age with a dis-association between the audience and the radio station, we should not do remotes or they should be big events with a pay off for the people attending. The air talent need to speak in a distinct, knowledgeable style about the client's product. They need to just appear on the air as a commercial break with out fan fare. Work with the client and find a better way to enhance the on location remote. Do a remote and record the breaks, play them back as production parts of the client's new ad campaign. This will keep the m on past a remote, if they are new business. Do a video remote on the web site with the client. Big important point: For any Country station to deliver a successful client-listener based event, you have to have a connection to your audience. And for god's sake, no more set-up people eating at the broken card table.