The Morning Mailbag
Hot topic for GMs, GSMs, LSMs, and PDs next week: We’ll be discussing damage control and how to save endorsement deals if your talent turns “Tiger.”
Meantime, on December 2nd, The Wednesday Morning Meeting was about “Remote Control,” how to impress the agency and client with your remote presentation. Many of you responded with your horror stories—and then some:
Kris Stevens, Mornings on WXTU/Philadelphia writes: “You should arrive 30 minutes early to set up the 30 foot inflatable f*#@%*& CAT!”
True. But watch out for balloon boy.
Jennifer Vaughan says: "I'm thinkin' the professionalism has gone down hill much the same way the pay scale has gone down hill. It's a shame...if these broadcast companies keep hiring staff and vendors for cheap, the result is: ‘you get what you pay for.’ Driving down quality of performance ultimately means driving down your own profits. When is anyone finally going to get that very point?"
Gina Preston notes: “I don't believe this kind of carelessness happens as much in major markets, although I was at a couple of events in Philadelphia where [JOCK NAME} spent his entire club gig out in the parking lot smoking and talking with his entourage.”
Face it, you were in Pennsylvania. Smoking is part of {JOCK’S} contract.
Gina also adds: One more thing to remember: have the salesperson get the check from the client for the talent fee so the client does not present it to the talent in front of listeners.
There were also several comments addressing the poor sound quality generated by the use of cell phones to conduct call-ins, especially during live shows like toy drives, and major station events.
As always, I welcome your thoughts. Please e-mail me: bknight@harrison-edwardspr.com or follow me on Twitter@BobKnightAdMan
Next week: Damage Control: How to save endorsement deals when talent turns ‘Tiger.’
Bob Knight is Vice President, Advertising and Digital Media with Harrison Edwards PR & Marketing in New York and oversees the company’s advertising and HEdigital divisions, which include podcasting, webcasting, blogging; and print, electronic, and broadcast advertising and media buying. Prior to joining Harrison Edwards in 2005, Bob worked for some of the nation’s largest broadcasting companies, successfully developing programming in some of the most competitive markets including Chicago and San Francisco; his stations and shows were consistently top-rated. In addition to Bob’s work as program director and on-air personality at AMFM, Inc., Clear Channel Communications, Citadel Broadcasting, Entercom, and NextMedia Group, he served as a consultant to Internet radio stations during the dot com boom. Bob’s national and regional radio commercials have won a Gold Clarion Award (AWC) and Gold “Big W” Awards (Ad Club) for commercials he produced. In 2008, Bob was named a “Rising Star Forty Under Forty” by the Business Council of Westchester and is a graduate of Leadership Westchester (Class of 2009).
###
No comments:
Post a Comment