Friday, December 18, 2009

Social Media in 2010-Predictions, Observations and Opinions PART I

FINGER CANDY FRIDAY with Jessica Northey

With the first decade of the 21st century under our belt, we are all wondering what to expect during the next ten?  As we look forward to the future of Social Media I draw from my own network of friends and colleagues for their thoughts, ideas and expert opinions.  Over the next few weeks we will present you with Social Media options, predictions and opportunities. This is a work in progress and if you have any suggestions and/or predictions they are welcome!

According to Country Music Artist Stephen Cochran, “Social Media isn’t about Twitter, Facebook or Myspace. It’s the connection we have to people. As an artist I can reach out to current fans and find new ones. As an Iraq War Vet I can reach out to this community as well. I can also book gigs and offer merchandise!”
"In 2010, the entertainment community will continue to merge with the Social Media, but will still be hard pressed to figure out how exactly to, not only harness it's power, but figure out how to utilize it most efficiently. Once that is figured out, the entertainment industry will be changed forever."
Dan Cortese, Actor/Host/Producer

"Downsizing. People will cut down the number of platforms they're on, but not the time they spend - that creeps up!"
Mike Johansson, Social Media Strategist, and Professor in PR and Writing at RIT

According to Claudia Broman, freelance writer and Social Media Activist, “ This year(2009) was a doozie.  Conde Nast closed Gourmet, Cookie, Modern Bride, and Elegant Bride magazines.  National Geographic Adventure went from a print publication to a solely online publication.  Editor and Publisher magazine once was a mainstay for newspaper industry gossip is closing.  Kirkus Reviews was the go-to source for book reviews, but it too will close."

"Facebook passes 500M users, fan pages become as popular as blogs & Facebook Connect integrated on 1M sites."
Mari Smith, Social Media Speaker & Trainer.

"2010 is the year that Facebooker's realize there could be something better, and MAYBE a competitor will step up"
Mike Prasad, CEO/Co-Founder, Brand/Social Media Guy @KogiBBQ

"Blake Shelton and Miranda Lambert will get married via twitter because Blake can’t be away from his phone for more than 10 minutes… (THAT’S WHAT SHE SAID!)"
@AndieLynne, On-Air Personality, Comedian and Cup Holder

"In 2010 Social Media will be going on a paid subscription model. And people will gladly pay!"
 John Zimmerman, CEO @eRocketFuel

"2010 is going to destroy Social Media as it becomes more mainstream. People will once again retreat into vertical communities to get away from the noise."
Dossy Shiobara, Creator of Twitter Karma

"If you thought social media had become mainstream in 2009, wait until next year. Social media will become even more prevalent in 2010, with more and more everyday people embracing even more social media sites. We'll see sites like Twitter and Facebook become even larger, and will even see MySpace make bit of a comeback as a music and entertainment portal. I can guarantee that social media will become even more important for the music business in 2010."
Kevin Mason, Director of Top Secret Projects-Nine North Records

"Just a few thoughts, so what is to come of 2010? You, us, your followers on Twitter, LinkedIn, FriendFeed, Facebook will determine that! Creating your own canvas is where it will be, and using these other "SM" sites will be where you leave your bread crumb trail to your own creations. Get out there start your own, but let your friends and followers know about it. If you build it they will follow!"
Josh Tintner, Graphic Designer and Project Manager

MORE NEXT WEEK on Social Gaming, Mobile Phone Applications and Video Blogging!

Social Media gives you FREE access to promote you/your business.  With a little effort you can achieve respectable reach and unprecedented frequency!

Jessica is the Social Media Editor for Full Throttle Country-Country Radio's newest full-service and free interactive idea sharing and new media on-line service. She has over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality.  She is an Entrepreneur who owns servicing all website needs including domain names, hosting, SSL Certificates etc. She specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy Media provides Social and New Media optimization planning for businesses, brands and individuals.



  1. What a very diverse and awesome group of people and opinions! You are a firecracker Jessica! great job!

  2. Thanks so much! I try LOL!