Cleveland, the NAC/Smooth Jazz flips to Adult Alternative and apologizes for it on their web site by explaining the PPM audience loss for their former format. In Tulsa, Clear Channel flips an oldies station to one of the formats they have been installing in pre-PPM markets to test, Gen-X and they tout the fact they are #1 18-34 and #1 25-54 with this.
Why can’t we come up with some real variations of Country to offer a fickle PPM and pre-PPM audience?
- Country Gold (35-64 Persons) 50/50 Men/Women
- Country Mainstream (25-54 Persons) 60/40 Women/Men
- Country Hits (18-34 Women)
- Country/Rock Cross-over (25-54 Men)