IS YOUR MORNING SHOW WORKING? Bob Glasco

Here’s a litmus test that may help you find out.

• Does it out perform the station as a whole by one to one and half shares in demo?
• Does at least 65% of the station cume listen in the morning?
• Is it doing something to garner TV or newspaper coverage at least once a month?
• When you listen, does it give you all the information you need for your day in each half hour?
• Does it give the listener something to talk about each half hour?
• Is there an emotional moment each half hour?
• Are the listeners involved in the show? How often?
• Are they talking about local people, places and things, or are they tying what they are talking about into local people, places or things?
• Do they sound like people you’d like to know? Like to hang with?
• Be subjective: Are they measurably better than other morning shows in your market vying for the same target?
• Do they understand their target and what moves them emotionally? 
• Are they in touch, physically with their audience on a regular basis?
• Are they preparing their show together?
• Is the show always pointed “out”?
• Are they communicating with their listeners on social media sites about more than contests coming up?

Some of these points only touch the tip of a very large iceberg. And, I’m sure if you think about it, you can add to the list.

 Bottom line: Your morning show must be working if your radio station is going to not only be a winner, but also be able to either play offense or defense successfully.

Bob Glasco

Glasco Media

480-488-0903