Monday, November 9, 2009
IS YOUR MORNING SHOW WORKING? Bob Glasco
Here’s a litmus test that may help you find out.
Does it out perform the station as a whole by one to one and half shares in demo?
Does at least 65% of the station cume listen in the morning?
Is it doing something to garner TV or newspaper coverage at least once a month?
When you listen, does it give you all the information you need for your day in each half hour?
Does it give the listener something to talk about each half hour?
Is there an emotional moment each half hour?
Are the listeners involved in the show? How often?
Are they talking about local people, places and things, or are they tying what they are talking about into local people, places or things?
Do they sound like people you’d like to know? Like to hang with?
Be subjective: Are they measurably better than other morning shows in your market vying for the same target?
Do they understand their target and what moves them emotionally?
Are they in touch, physically with their audience on a regular basis?
Are they preparing their show together?
Is the show always pointed “out”?
Are they communicating with their listeners on social media sites about more than contests coming up?
Some of these points only touch the tip of a very large iceberg. And, I’m sure if you think about it, you can add to the list.
Bottom line: Your morning show must be working if your radio station is going to not only be a winner, but also be able to either play offense or defense successfully.
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