Tuesday, November 17, 2009


We visited with some of the brightest minds in Country radio and put together this informative and entertaining look at 2010 for Country programming trends. From music, imaging, talent development, morning shows, marketing, social media, research and sales, the best of the best sound off:


Leave it to the Portland Prime Minister of Twang for Alpha, Scott Mahalick to perk things up: "All Brad Paisley, all the time." Randy "Bubba" Black from KATM Modesto quips "More Country". Lance Tidwell WWYZ Hartford PD says Country is in a very favorable cycle in my opinion.  There's too many record labels, too many singles and too much material being pushed down the pipe toward programmers but THAT is what raises the bar." Albright and O'Malley's Jaye Albright chimes in "In 2010, 50% of 18-49 will be the Taylor Swift generation, 36% Gen X and only 13% leading edge boomers.  This will prove to be a game-changer and a huge growth opportunity for country, as long as we understand the underlying values which unite our transitioning community." Morris Communications Salina/Manhattan, KS OM Brian Jennings pops in "This year proved that star power is really in the songs and not necessarily the artists. A lot of new names broke through for the first time into the top 10. That will continue in 2010." Albright and O'Malley's John Paul remarks "Stay mass appeal, play the hits but don’t be afraid to be a country station.  Its easy today to lean the station too “female pop.”  With lots of crossover artists/airplay today, it’s more important than ever to make sure one foot is always firmly planted in the country format."

We predict the 2nd Country station in PPM markets will build on cume and play only current country hits with recurrents with a real CHR model. Powers being played over 90 times a week and a complete library of only a hundred songs or so. The music profile will be more current and the charts will move faster, like the case of CARRIE UNDERWOOD "Cowboy Casanova" done and gone in 6 weeks.

No comments:

Post a Comment