Friday, October 16, 2009


I try to blog every day but got busy earlier in the week with client stuff and blew it off Monday. The next day almost ended up the same way. I  realized that utilizing Social Media is a discipline, even for me. I was once at a Brian Tracy seminar and heard him say this:

SUCCESS-a few simple disciplines practiced every day

FAILURE- a few simple errors in judgment repeated every day

I dare say that ‘not blogging’ is a massive ‘error in judgment;
however, inconsistency is easy to see and hard to watch.  If
I don’t care about what I am doing why should you?  So, how do you
know if you are making your Blogging work for your brand?
Define your goals and you manage your own expectations!

Goal Setting: Put Social Media goals in writing-written goals equal success!
Mom always said, “Start as you intend to continue.” ‘We have got to
get on Twitter, Facebook and Blog’ is not a goal or strategy, it is
just a statement. Define what you want to accomplish.  Do you want to
increase awareness to a cause, build better relationship with
listeners, generate leads, overcome objections, humanize someone or
something….sky is the limit and completely dependent on what you want
to accomplish.

Presentation: What does your blog look like and how does it reflect
your overall image or stationality
Most of your station websites let you 
blog from them, but if that is not the case, use your best judgment on how to
set up a blog.  I like Blogger but am now experimenting with Wordpress.
I really like Wordpress for the way it looks and the additional
functions/tools they provide. MySpace also does the job and I have personally
used this platform for a few clients.

Be Creative: This stuff is fun! Social media is supposed to be
‘social,’ last time I checked, being social and socialized, is a good
thing! You can do great things and create a platform to shine. You can
integrate listeners blogs with yours.  If Women 25-54 is still the coveted
demo you should check out the Mommy Blogger community it is tight and
gigantic! Have guest bloggers. Listeners can submit to you and you can
contest with it.  Also look at what artists are blogging about.  You
can always post links and photos from them.

Time Management: Dedicate 20 minutes a day to Social Media efforts.
You might need more, it depends on the results you want to get.  Here
is a FREE time saving/multi-use idea: The RSS feed for your blog
should be connected to your Twitter, Facebook/Facebook Fan Page,
Myspace or ANY social media network you are on. This gives you great
content for these platforms. If you had all your DJ’s blog and set up
RSS feeds, your station would look like a rock star, or should I say, country
star!  With the RSS feed title posting to these microblog sites you would be
creating traffic and promotion for each day part.  You can also get
more into a blog than you can with microblogging. If done right this
could be another revenue stream and possibly some endorsement
opportunities (I am always the NTR gal.)

Education: Read books, take webinars, download whitepapers, buy books
or e-books etc. There are so many great ideas out there. And again,
there is not a one-size-fits-all answer to blogging. You can read my
blog... or follow me on Twitter.  I constantly share great articles
and ideas. HINT I get paid to teach what I often provide for free on
my blog.

Build Following: Telling is not selling! You don’t pitch people, you
attract people. Another FREE idea: Hold a mirror up to your audience
and think about the things they want to know about and provide that
kind of content. Build Interest=Build Repoire=Build Trust=Build Relationship.
And when you build it, they WILL come!

Jessica is the Social Media Editor for Full Throttle Country-Country
Radio's newest full-service and free interactive idea sharing and new
media on-line service. She has over 19 years experience including
Radio, Television, Internet and Print Sales as well as an On-Air Radio
personality.  She is an Entrepreneur who owns servicing
all website needs including domain names, hosting, SSL Certificates
etc. She specializes in big ideas and is known for the ability to
create complete marketing campaigns and bridge marketing partnerships.
Her company Finger Candy provides social and new media optimization
planning for businesses, brands and individuals. You can also catch
her daily blog, “Observations from the Peanut Gallery” at

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