Friday, September 25, 2009


I have a favorite question I ask clients: What’s your Socialality and how can I help you GET Social? Just like your Personality, your Socialality should reflect you or your brands unique attributes including behavioral, temperamental, emotional and mental that give you character!

Even if you are starting from scratch or have already created Twitter, Facebook, Blogger or any Social Media Platform accounts, you should try to design a comprehensive system with synergy and content that provides an interactive experience for your audience and shows them what you are all about.

My Socialality is Sassy, Entertaining and Informative.

I work with clients to semi-automate their social media. I use RSS feeds from their blog or their favorite charitable organization or their favorite sports team. Having relevant articles, quotes and sayings is such an amazing way to relate to others.
It is still imperative that you be social and responsive to the Tweets, Facebook emails, posts, @replies, DM’s, ReTweeets, feedback etc.

It is also important to determine what you want to accomplish with your social media marketing efforts. In other words, what is your purpose? I have always said, ‘define your goals and you manage your own expectations.’ It worked for me when I was selling air and it works for me selling Social Media design solutions.

You need to decide how you will judge success? Amount of active members within a certain time frame, content, information you share, posts you make, leads you obtain, customer service, questions about you and for you, being seen as an authority when it comes to social
media, replies to your posts, direct messages you receive and answer, re-tweets or shared videos and images, branding, getting feedback from clients/listeners, hiring people, outsourcing jobs, directing traffic back to websites, emergency news and weather updates/alerts, company
intranet, letting consumers know about new products and services, event updates, provide live coverage even when you are not broadcasting, voting or building trust/relationships with listeners.

Most of our Finger Candy customized Social Media Plans are completed in less than a week. Prices vary with each project. For a quote you can contact me with your project details.


-Creation of Social Media Accounts including a personal design as needed
-Set up and link all Social Media Platforms together (you will only have to post in one place and will have the option to do this from your mobile handset)
-Set Automatic Following of Target People on Twitter
-Content Factory Automation including RSS feeds through API/Aggregate optimization
-Finding People with same interests to "get social" with

All I need to get started:
-A picture of you or your logo (photo should be something candid that portrays you in an engaging way.)
-An interesting bio that will capture attention in 140 characters (I can write this for you also)
-Your website address (or LinkedIn, MySpace, Facebook, or purchase domain and website from

Jessica is the Social Media Editor for Full Throttle Country-Country Radio's newest full-service and free interactive idea sharing and new media on-line service. She has over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality.  She is an Entrepreneur who owns servicing all website needs including domain names, hosting, SSL Certificates etc. She specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy provides social and new media optimization planning for businesses, brands and individuals.
You can also read her blog, “Observations from the Peanut Gallery” at

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