Friday, July 17, 2009
SOCIAL NETWORKING IS KEEN!
Before we jump into Steve Kelly PD of K-Country 104 Albany, GA's great piece today, how about what Wikipedia says about social networking: A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. Social network analysis views social relationships in terms of network theory about nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals. In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines. The days of listening to an actual radio is dwindling Mr. PD which means your website and social networking site for your station is becoming as important as your turnover ratio ! In a recent survey in US Weekly showed that Thirty-three million Americans age 12 or older or 13% of the population listen to an Internet Radio station during the average week and it went on to say that 63% of online radio listeners have a profile on a social network site, compared with 24% of the general population of Americans 12 or older. The top social networking sites among online radio listeners was MySpace (28%) followed by Facebook (24%) Many old school GM or PD frown at their jocks having social networking pages, but I am here to tell you that it is it OK for your on-air staff and your station to have their own websites, My Space, Facebook page. So as you can see it is time to start paying more attention to your websites and this is not just a PD thing, remind your Sales team that this is a GREAT way to make extra revenue for your radio station. Does your station have what it needs to compete in this Internet world ? Thoughts ? Anyone Anyone Bueller Steve Kelly Program Director WKAK - K Country 104 / WGPC-AM - The Fan 1450 1104 West Broad Ave. Albany, GA 31707 229-485-1205 firstname.lastname@example.org