Sugarland is taking social media to new heights. How would you like to be a Green Bay fan of Jennifer and Kristian and receive a tweet, go to the automotive aisle at the local Wal-Mart and look for the envelope with tickets and passes. Sugarland Marketing worked with the store to put the promotion together. Social media direct from the management company to the fan base of the group. This is the new promotional vehicle for future promotions.
This is what is different that Jaye Albright talked about on her blog last week. Replacing the traditional caller 10 and enter on-line syndrome with the real deal from the group.
Sugarlandmusichttp://twitpic.com/9pktg - Walmart 2440 West Mason (Green Bay), Aisle with gasoline cans in automotive, envelope taped under second shel ...
tsand .@Sugarlandmusic No luck finding tickets at Wal-Mart, but had fun making a video of the experience. :) http://bit.ly/QHj2b
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