Getting Focused in 2011...Social Media and more!

I often talk about how setting goals for Social Media efforts is a key factor for optimizing participation. I think the same can be said about anything in life. By setting goals you are managing expectations for yourself.

United States Marine Corps says:
"Discipline is the instant willingness and obedience to all orders, respect for authority, self reliance and teamwork. The ability to do the right thing even when no one is watching or suffer the consequences of guilt which produces pain in our bodies, through pain comes discipline."

Finger Candy Friday: The Right Message

“The right message, to the right people, the right amount of times.”

This is the “Holy Trinity” of Advertising: Getting the message you want, transmitted to the ideal audience and having it hit right when you want it.

You can have a great commercial but buy a very small schedule or you put a commercial that speaks to Women fifty plus on the alternative rock station. It is easy to see how the same rules can apply to Social Media Marketing efforts. Understanding how your target audience (as defined by gender, age, and geography) uses Social Media will determine your goals and strategy.

Recipe for Social Media Success

It may be a far stretch to think that there is one recipe for everyone to get great results with Social Media, but like your Great Auntie’s Chocolate Chip Cookies, if you follow the directions you will not be disappointed. I am not saying that there is an exact science to Social Media but I guarantee there are certain ingredients that will make it taste good!

Ingredients

·         Goals

·         Participants

·         Usage

·         Design

·         Content

·         Best practices

·         Maintenance

·         Promotion