BENMARadio and Finger Candy Media Partner to Present GET SOCIAL to Local Radio!

FOR IMMEDIATE RELEASE

Denver CO / Tucson, AZ (July 13) ----She’s a trendsetter and leader in the social media revolution. His company started the copy by fax industry and innovated creative consultation for radio salespeople.

She has 65,000 followers in less than a year. He’s written close to 100,000 radio ads.

FINGER CANDY FRIDAY - THIS WEEK: Get a G.R.A.S.P. - Social Media Made Easy

Happy Finger Candy Friday!
This was a great week for me and my company Finger Candy Media!

I released my first eBook, "Get G.R.A.S.P. - Social Media Made Easy", re-invented the Full Throttle Country website,  had a few multi-media interviews and now it's....Friday...my favorite day of the week...not because I feel it is about me but because it is the beginning of the weekend!

FINGER CANDY FRIDAY: 15 Reasons You Should Be Blogging

15 Reasons You Should Be Blogging from Jessica Northey
TUCSON,AZ-Microblogging sites like Twitter and Facebook are popular because they are easy.  Easy to setup, easy to post links and pictures, takes less than a minute to use, requires no organized thought, prep or investigation.  It’s just 140 characters.  However, if you are serious about sharing your ideas, beliefs and building a stronger relationship with others, than you need to add full-on blogging to your marketing tools. You can also use blogging to provide more content to your Tweeting, Linking and FeeBing (Facebooking).

FINGER CANDY FRIDAY - The Super Bowl & Social Media

FINGER CANDY FRIDAY with JESSICA NORTHEY-TUCSON,AZ So, I Google’d the words Social Media and Super Bowl together to begin my blog post research article.  What I found was a few thousand pages filled with links to articles about Pepsi dropping the Super Bowl for Social Media.  In case you did not hear, a few weeks ago Pepsi announced that, for the first time in 23 years, Pepsi's millions for advertising would go elsewhere. 

Lot's of companies are scaling back. But this is being called one of the most monumental milestones in TV and broadcast media's battle with the Internet for content, viewership, and advertising, Pepsi has decided not to join the Super Bowl's massive advertising spectacle this year, instead opting to place its money along strategically placed spots on Social Media sites and platforms, reports Ronny Kerr from Vator News.  Rather than spending money on a Super Bowl ad, Pepsi will launch the Pepsi Refresh Project where users can submit to Pepsi ways to refresh their communities.

As the recession begins to wane and ad budgets slowly start to increase, social media is expected to be one of the biggest beneficiaries, according to MarketingSherpa. In addition they report that nearly all industries will increase budgets for Social Media marketing in 2010 and sometimes at the expense of other mediums, MediaPost reports.

SO what does this mean to Radio, TV and Print? How can you keep your unfair share of the budget in 2010 and define your medium as the best way to merge Social Media and traditional advertising?  The Non-Traditional Revenue specialist in me screams, “YOU got to get creative and do it quick!”

-For starters you need to build your targeted following on Social Media Platforms and become a leader.  This can be done through strategically optimizing Social Media tools.

-Provide entertaining and engaging content – this should be the easiest part for Media outlets.

-Become the thought leaders and Social Media Rockstars. By using it successfully you can show clients the value of Social Media when it is used with Traditional Media.

-With a Social Media plan and strategy it should also be easy to help clients use Social Media the same way you are (better for you to control your clients Social Media Endeavors than your competition)

-Why not create a position that serves clients Social Media needs. Again, it is better for you to control their Social Media efforts before your competition does.  If you strategically plan this and have it as an add-on option you become their expert.  It would be similar to controlling the voice, graphic or production work.

-It is very turn key to help people set up a Twitter, Facebook Fan Page or Blog and then they can link to your site and advertise it on your station.  That way when Social Media is successful for them it will still be because of Traditional Media efforts.

-Be sure that whoever does your Social Media knows what they are doing.  The best way to figure this out is to look at their Twitter, Facebook Fan Page or Blog and see if they have followers or what kind of posts they are making.  If they claim to work with other people look for success references.  Just because someone says they know what they are doing doesn’t mean they do. I fix mistakes that someone’s niece, nephew, graphic designer, website person did for them ALL the time.

-If you are just dabbling at this point check out this article.  It has really helpful information for Optimizing Twitter http://bit.ly/4xvOTq and I still make the argument that Twitter is one of the best resources to grow your Social Media following. Facebook and Blogging still depend on you to bring the traffic to them.

Jessica Northey  is the Social Media Editor for Full Throttle Country, Country Radio's full-service interactive idea sharing and new media on-line service. She is also the Editor of SocialMediology.com, a Blog dedicated to helping Media Professionals use today's and tomorrow's Social Media tools.  With over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality, Jessica specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships.  She is an Entrepreneur who owns MediaJess.com servicing all website needs including domain names, hosting, SSL Certificates etc. Her company Finger Candy Media provides social and new media optimization planning for businesses, brands and individuals. 

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“Are You Being Followed?” Finger Candy Friday from @JessicaNorthey

Are you being followed? I am, by more than 40,000 people and am often asked how I do it. Honestly, it's not rocket science. However I do refer to myself as a SocialMediologist. "Social" meaning a "friendly gathering," "media" meaning "a form of communication," and "ologist" means "one who studies a subject." I get results because: a) have a follow strategy and b) let my Socialality shine. Just like your Personality, your Socialality should reflect you or your brands unique attributes including behavioral, temperamental, emotional and mental that give you character! For a Radio station this will be closely tied to your format!

Finger Candy Friday: Goodbye 09 and Hello 2010!

This time last year, I don’t think anyone was thinking about Social Media the way they are now.  My grandparents have a blog, my Mom is addicted to Facebook and my 25 year-old Sister is a Tweet-a-holic.  The world is a-changing and either you grow or you get left behind!  I try to help stay ahead, let you know what is out there and how with a few simple tricks you can tame and master your Social Media presence.

The Digital Daypart - Using Social Media to Win Big in 2010

by Jessica Northey

This past week I took the last Conclave webinar of the year featuring digital-age entrepreneur Doug Zanger addressing, The Digital Daypart - Using Social Media to Win Big in 2010 and hosted by Jay Philpott.  Those of you who are not familiar with the Conclave, this organization was founded as a regional gathering of communications professionals. “Through education, the Conclave’s mission is to improve the quality of broadcasting and related industries so they may better serve the public interest.” In order to do this the Conclave conducts seminars throughout the year keeping with its mission statement, and makes available on an annual basis broadcasting school and baccalaureate scholarships. 

Whats Happening? Whats On Your Mind? What Are You Doing? from @JessicaNorthey

How do you answer these questions? It’s not polite or good SocialMediquette to divulge your bathroom practices, and unless you are looking for some menu ideas, discussing eating habits can be pretty lame as well. One of the questions people ask me the most is: “what should I tweet or post about?”


This is a question that can make or break you in Social Media.  I refer to it as, “Your Socialality.”
What does that mean you ask? Just like your Personality, your Socialality should reflect you or your brands unique attributes including behavioral, temperamental, emotional and mental that give you character!